How We Work Together (to develop the campaign)
We co-creatively applied the problem tree exercise to narrow down issues we each felt strongly about.
Some of the key issues and insights we brought to the table:
– Teaching, autonomy, feminising our city , telling our own stories, accessing nature, claiming space for girls from violence and abuse. It came out of the Communities Rising initiative that RISE has developed. All the members of the team are survivors.
To narrow it down to a single concept we looked for commonality and mapped out the major issues, arriving at one central idea for our campaign.
Our campaign aims to raise awareness and combat harassment and abuse that occurs in and around our city bus stops , focusing on the bus stop as a symbol of women’s agency, whilst targeting issues of safety from violence, intimidation, and abuse #StopabusE.